If you’ve been running a business for a while, you know this pain.
The CA shows you the numbers:
“Yes sir, profit 22% this quarter.”
And yet… you’re sitting at your desk wondering:
Why am I still struggling to pay vendors on time?
Why is there never enough cash to reinvest in growth?
Why do I feel broke — when my business isn’t?
Here’s what’s really happening:
You’re profitable, but not liquid.
There’s a difference.
Your profits are stuck in inventory, receivables, raw material, and unpaid invoices.
Money is moving, but none of it is free.
The shift happened for one of my MSME clients the day he said this out loud:
“I don’t need more profit. I need more flexibility.”
He stopped relying on loans and started preparing for an SME IPO.
He didn’t raise funds to show off.
He raised funds to finally break free of the monthly tightrope walk.
That infusion of capital didn’t just change his balance sheet.
It changed how he showed up as a leader — with more clarity, more confidence, and more peace.
Here’s your reframe:
Profit without liquidity is like a car with no fuel.
The engine looks good, but you’re not going anywhere.
If this resonates with you, you’re not alone.
📩 DM me “Liquidity” and I’ll share our free checklist:
“How to Build Financial Breathing Room Without Taking a Loan.”
Or comment 💬 “That’s me” and I’ll send it your way.
Recent Comments