Our Books
Indian SMEs & The Power of SME IPO
A Must Read for SME Entrepreneurs
The Smart MSME
Scale Smart. Get IPO Ready.
Stuck in daily chaos? Struggling to grow despite working 16 hours a day? You’re not alone — and you’re not the problem. The system is.
In The Smart MSME: Scale Smart. Get IPO Ready. India’s leading MSME mentor and SME IPO strategist CA B. M. Aggarwal delivers a practical, no-fluff blueprint to help Indian business owners escape survival mode and build a structured, scalable, standout business.
With over 46 years of experience, including advising successful IPOs worth hundreds of crores, the author reveals:
✔️ How to fix the hidden leaks in your sales and systems
✔️ How to position your business so clients choose you over cheaper competitors
✔️ How to build a high-performance team and run the company without daily firefighting
✔️ How to attract premium customers, loyal employees, and potential investors
✔️ And finally — how to prepare your MSME for valuation, funding, or a successful IPO
This book is not about hype. It’s about clarity.
Not about hustle. It’s about structure.
And not just about growth — but smart, sustainable, peaceful growth.
Whether you’re a manufacturer, trader, service provider, or startup founder, this is your ultimate guide to building a future-ready MSME that stands out, scales up, and steps into the spotlight.
“MSMEs are not small businesses. They’re the backbone of India. It’s time to build them like one.”
Marketing Mantra for Indian MSMEs
Marketing That Actually Works for Indian MSMEs
A practical guide to predictable growth — without hype, discounts, or burnout.
Body Copy
Most MSME founders don’t struggle because they lack effort.
They struggle because they are doing too many things at once — without clarity or sequence.
This free guide will help you understand:
- Why good products don’t always sell
- Why pricing pressure never ends
- Why marketing feels confusing
- And how to build growth without burnout
This is not a tactics guide.
It is a thinking guide for founders.
Download it, read it slowly, and use it to make better decisions.
Marketing That Actually Works for MSMEs
बिज़नेस बढ़ाएं, IPO लायें
हर MSME का अगला कदम
हर MSME का अगला कदम | A Hindi Guide to Scale, Systemize & Go Public
क्या आपका बिज़नेस ग्रो नहीं कर रहा?
क्या आप बार-बार एक ही दायरे में फंसे रहते हैं — मेहनत करते हुए, लेकिन रिज़ल्ट के बिना?
क्या आपने कभी सोचा है कि आपका MSME भी स्टॉक मार्केट में लिस्ट हो सकता है — लेकिन आपको ये बताया ही नहीं गया?
💡 इस पुस्तक में आपको मिलेगा:
✅ बिज़नेस सिस्टम्स और स्ट्रक्चर:
कैसे अपनी कंपनी में chaos को हटाकर systems से predictable growth लाएं।
✅ फाइनेंशियल फिटनेस मॉडल:
कैशफ्लो, ग्रॉस मार्जिन, और यूनिट इकॉनॉमिक्स को कैसे ट्रैक और सुधारें।
✅ IPO Readiness Scorecard:
आपका बिज़नेस IPO के लिए तैयार है या नहीं — इसका खुद मूल्यांकन करें।
✅ टीम, क्लाइंट्स और इन्वेस्टर्स के लिए स्ट्रैटेजी:
कैसे A+ टैलेंट रखें, प्रीमियम क्लाइंट्स लाएं और सही इन्वेस्टर्स को attract करें।
✅ Compliance & Due Diligence Guide:
SME लिस्टिंग के पहले किन क़ानूनी दस्तावेज़ों और प्रक्रियाओं को पूरा करना ज़रूरी है।
Pitch Like A Pro
PITCH LIKE A PRO is a guidebook for entrepreneurs, business owners, and professionals looking to improve their pitch. This book provides the information and tools to help you create a pitch that stands out and wins the investor, whether you are looking for venture capital, angel investments, or seed funding.
This book explains how to craft a persuasive and compelling pitch:
1. The secrets to successful pitching are revealed, starting with understanding your audience and developing a clear value proposition.
2. You’ll learn to craft a compelling opening statement and address risks and challenges.
3. Learn how to tailor your pitch to your audience and use data and storytelling to engage your audience.
PITCH LIKE A PRO: Mastering the Art of Funding Your Startup is written by investors and entrepreneurs who have experienced both the investor side of the pitch. They know what it takes for investors to be interested in your pitch and want more. They are familiar with the positive and negative aspects of pitching and the pitfalls and can help you avoid them.
This book will provide practical advice, real-life examples, and useful tips to help you improve your pitch and take it further. In addition, this book will teach you how to create a pitch that communicates your idea and connects with your audience emotionally.
PITCH LIKE A PRO is the perfect guide for any entrepreneur, whether experienced or new. This book will help you confidently take your pitch and secure the funding you need to realize your ideas.
Mastering the Art of Funding Your Startup
The Middle-Class Trap
Why Do Intelligent, Capable People Remain Stuck—Despite Working Hard?
The Middle-Class Trap
Why Do Intelligent, Capable People Remain Stuck—Despite Working Hard?
- You are not lazy.
- You are not incapable.
- And you are not short on effort.
Yet somehow, despite years of hard work, responsibility, and discipline, life feels… stuck.
- Income rises slowly.
- Stress rises faster.
- Security always feels temporary.
- This book explains why
This Is NOT a Book About Motivation
Motivation wears off.
Hard work is already there.
The real problem is invisible thinking patterns—the kind that intelligent, sincere people unknowingly inherit and never question.
This book calls it The Middle-Class Trap.